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Ezra Firestone - Ecommerce Marketing Master
28-08-2017, 06:11 PM
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Ezra Firestone - Ecommerce Marketing Master
WEBRip | English | MP4 + PDF Guides | 1280 x 720 | AVC ~1029 Kbps | 25 fps
AAC | 128 Kbps | 44.1 KHz | 2 channels | 02:20:44 | 1.5 GB

Genre: eLearning Video / Business, Net: E-Commerce
This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.

What You'll Learn In This Course
The Architecture Of A Successful Ecommerce Store - Discover the 8 critical elements of a profitable ecommerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.

The Most Effective Tools, Widgets, & Services - Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You'll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.

The Ecommerce Content Amplification System - Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.

Maximize Sales With eCommerce Email AutomationGet our top 5 tips for creating - highly profitable email automation sequences, and discover how to use a "discount ladder" to maximize sales & revenue.

Ecommerce Mastery Course Details
In this 4-hour course you'll learn everything you need to know about how to make more sales and profit from your ecommerce store.

Module 1:
The Ecommerce Ecosystem
Lesson 1 - What to Expect From This Course
Lesson 2 - The State of Ecommerce
Lesson 3 - Mobile Commerce: We've Gone Touch
Lesson 4 - Understanding the Ecommerce Ecosystem
Lesson 5 - Technology Stack: Ecommerce Platform
Lesson 6 - Switching Ecommerce Platforms
Lesson 7 - Technology Stack: Email Service Providers
Lesson 8 - Technology Stack: Help Desk
Lesson 9 - Technology Stack: Live Chat, Video and Other
Lesson 10 - Analytics & Tracking
Lesson 11 - Your Mission, Story & Purpose

Module 2:

Core Store Architecture
Lesson 1 - What is the Core Store Architecture?
Lesson 2 - Key Content Assets
Lesson 3 - More Information Pages
Lesson 4 - The Post-Opt-In Thank You Video
Lesson 5 - The Home Page
Lesson 6 - A Deep Dive On More Information Pages

Module 3:
Get More From Your Store
Lesson 1 - How to Get More From Your Store
Lesson 2 - Proven Winners: Header
Lesson 3 - Proven Winners: Footer
Lesson 4 - Proven Winners: Home Page
Lesson 5 - Proven Winners: Category/Store Pages
Lesson 6 - Proven Winners: Product Details
Lesson 7 - Proven Winners: Shopping Cart
& Checkout
Lesson 8 - 3rd Party Applications & Plugins
Lesson 9 - Social Selling

Module 4:

Email Automation Sequences
Lesson 1 - What Are Email Automation Sequences?
Lesson 2 - The Pre-Purchase Email Sequence
Lesson 3 - The Cart Abandonment Email Sequence
Lesson 4 - The Post Purchase Email Sequence (Part 1)
Lesson 5 - The Post Purchase Email Sequence (Part 2)
Lesson 6 - Refining Your Customer Service
Lesson 7 - Adding Package Inserts

Module 5:
Content Amplification & List Nurturing
Lesson 1 - What is Content Amplification & List Nurture?
Lesson 2 - Creating Content for Amplification
Lesson 3 - Content Optimization
Lesson 4 - Syndicating Content
Lesson 5 - Content Optimization
Lesson 6 - Creating Content Engagement

What You'll Get:
When you enroll today, you'll receive instant access to:

The Ecommerce Marketing Mastery Course
5 Core Modules
40 Video Lessons
7 Handouts (5 worksheets and 2 flowcharts)
5 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
A badge designating you as a Certified Ecommerce Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Ecommerce Marketing Specialist


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