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Ezra Firestone - Ecommerce Marketing Master
28-08-2017, 06:11 PM
Post: #1
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Ezra Firestone - Ecommerce Marketing Master
WEBRip | English | MP4 + PDF Guides | 1280 x 720 | AVC ~1029 Kbps | 25 fps
AAC | 128 Kbps | 44.1 KHz | 2 channels | 02:20:44 | 1.5 GB

Genre: eLearning Video / Business, Net: E-Commerce
This program will teach you absolutely everything you need to optimize any ecommerce store to generate more sales & profit.

What You'll Learn In This Course
The Architecture Of A Successful Ecommerce Store - Discover the 8 critical elements of a profitable ecommerce store and learn exactly how to write and format each page to effectively communicate your brand story & value.

The Most Effective Tools, Widgets, & Services - Learn the exact third-party tools you should be using, from the best help desk to the most effective reviews widget. You'll even discover one little-known tool that can create an immediate 12-25% increase in your average order value.

The Ecommerce Content Amplification System - Build a strong relationship with your community and get people coming back to your website on a regular basis by using our 4-step content amplification process.

Maximize Sales With eCommerce Email AutomationGet our top 5 tips for creating - highly profitable email automation sequences, and discover how to use a "discount ladder" to maximize sales & revenue.

Ecommerce Mastery Course Details
In this 4-hour course you'll learn everything you need to know about how to make more sales and profit from your ecommerce store.

Module 1:
The Ecommerce Ecosystem
Lesson 1 - What to Expect From This Course
Lesson 2 - The State of Ecommerce
Lesson 3 - Mobile Commerce: We've Gone Touch
Lesson 4 - Understanding the Ecommerce Ecosystem
Lesson 5 - Technology Stack: Ecommerce Platform
Lesson 6 - Switching Ecommerce Platforms
Lesson 7 - Technology Stack: Email Service Providers
Lesson 8 - Technology Stack: Help Desk
Lesson 9 - Technology Stack: Live Chat, Video and Other
Lesson 10 - Analytics & Tracking
Lesson 11 - Your Mission, Story & Purpose

Module 2:

Core Store Architecture
Lesson 1 - What is the Core Store Architecture?
Lesson 2 - Key Content Assets
Lesson 3 - More Information Pages
Lesson 4 - The Post-Opt-In Thank You Video
Lesson 5 - The Home Page
Lesson 6 - A Deep Dive On More Information Pages

Module 3:
Get More From Your Store
Lesson 1 - How to Get More From Your Store
Lesson 2 - Proven Winners: Header
Lesson 3 - Proven Winners: Footer
Lesson 4 - Proven Winners: Home Page
Lesson 5 - Proven Winners: Category/Store Pages
Lesson 6 - Proven Winners: Product Details
Lesson 7 - Proven Winners: Shopping Cart
& Checkout
Lesson 8 - 3rd Party Applications & Plugins
Lesson 9 - Social Selling

Module 4:

Email Automation Sequences
Lesson 1 - What Are Email Automation Sequences?
Lesson 2 - The Pre-Purchase Email Sequence
Lesson 3 - The Cart Abandonment Email Sequence
Lesson 4 - The Post Purchase Email Sequence (Part 1)
Lesson 5 - The Post Purchase Email Sequence (Part 2)
Lesson 6 - Refining Your Customer Service
Lesson 7 - Adding Package Inserts

Module 5:
Content Amplification & List Nurturing
Lesson 1 - What is Content Amplification & List Nurture?
Lesson 2 - Creating Content for Amplification
Lesson 3 - Content Optimization
Lesson 4 - Syndicating Content
Lesson 5 - Content Optimization
Lesson 6 - Creating Content Engagement

What You'll Get:
When you enroll today, you'll receive instant access to:

The Ecommerce Marketing Mastery Course
5 Core Modules
40 Video Lessons
7 Handouts (5 worksheets and 2 flowcharts)
5 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
A badge designating you as a Certified Ecommerce Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Ecommerce Marketing Specialist


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11-10-2017, 01:03 PM
Post: #2
Thanks a lot, it is very useful for me indeed. By the way, what do you think about using some promotional products for marketing? I've recently made some custom lapel pins for my small store using the service from http://www.pinsource.com/ and I will use them as free gifts to my customers. I hope that they will work nicely
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